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Elhaoussine Youssef is a researcher and professional from France. He has a scientific background in Physic-Chemistry and Analytic Chemistry and Marketing and Entrepreneurship background. He has been working in China for more than 5 years as a production manager for a French printing consumable retailer, developing a manufacturer network and monitoring the production in in China and Europe. In 2013, he decided to turn to a more academic career. His research focused on consumer behavior in China. After that, he became a researcher for the Sun Yat-sen International School Of Business And Finance specializing in B2B Branding strategies for Chinese factories and the Belt Road Initiative. He is regularly invited by trade organization to provide the latest development on brand strategies. Henni Appelgryn started teaching in China in 2007. He is a Lecturer in the Division of Business and Management (DBM) at United International College (UIC), where he has been since 2014. He received his PhD and DBA in Business Administration from the Swiss Management Center University, Switzerland in 2015. Additionally, he received his MBA from the University of South Africa. Before moving to China, he was an entrepreneur with more than 20 years of business experience in South Africa. Amalgamate his subject knowledge in Marketing Management and Entrepreneurship with his extensive experience in business complement his understanding of the global competitive entrepreneurial environment. Lulu Wang is affiliated with Business Advantage Consulting.

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