Overview

This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.

Full Product Details

Author:   Cathy Hart (Sainsbury Retail Fellow) ,  Malcolm Kirkup (C&A Retail Fellow) ,  Paul Walley (University of Warwick, UK) ,  Diane Preston (Loughborough University Business School)
Publisher:   John Wiley and Sons Ltd
Imprint:   Wiley-Blackwell
Dimensions:   Width: 15.60cm , Height: 1.90cm , Length: 23.10cm
Weight:   0.397kg
ISBN:  

9780631201731

ISBN 10:   0631201734
Pages:   264
Publication Date:   16 February 1997
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Case Editors and Contributors. Foreword. Preface. The Cases. Acknowledgements. Part I: Marketing and Merchandising Management:. 1. Effective In-Store Promotion at Safeway: Melanie Chetwood (Manchester Metropolitan University). 2. Store Layout and Merchandising in Fashion Retailing: Malcolm Kikcup and Linda Moirano (Loughborough University Business School and Bournemouth University). 3. Store Merchandising in an Area of Urban Regeneratio: The Safeway Store at Crewe: Maureen Whitehead (Manchester Metropolitan University). 4. The Operational Implications of Locational Decision Making: A Case Study of the Belfast Co-operative: J. Pal (Manchester Metropolitan University). 5. Developing Customer Loyalty: The Saver Card Experience: Mohammed Rafiq (Loughborough University Business School). Part II: Buyer/Supplier Relationships and Logistics:. 6. The Development of Petrol Retailing at Tesco: Mike Pretious (University of Abertay). 7. Scottish Co-op's Meat Purchasing and Supply: Transferring Responsibility for Leakage and Improving Profits: Keith Laity (Manchester Metropolitan University). 8. Warehouse Management Systems at Tesco: John Davison (IBM (UK) Ltd). 9. Managing Stock Management III in Safeway Stores: John Davison (IBM (K) Ltd). 10. Retail Logistics: The Case of Tesco Stores: J. Fernie and L. Sparks (both University of Stirling). Part III: Operations and Customer Service: . 11. Health Care Provision at Boots the Chemist: Stuart West (Oxford Brookes University Business School). 12. Post Office Counters: Gary Davies (Manchester Business School). 13. Developing a Security Strategy at Metro '99: Joshua Bamfield (Nene College of Higher Education). 14. Electronic Customer Counting and Tracking Systems in Fashion Retailing: Malcolm Kirkup and Tim Denison (Loughborough University Business School and Cranfield School of Management). 15. Managing a Store Relocation Project: Marks and Spencer in Kendal: Malcolm Kirkup (Loughborough University Business School). Part IV: Human Resource Management:. 16. CORTCO: Management Competencies for Graduate Recruits to the Retail Industry: Diane Preston (Loughborough University Business School). 17. A Tale of Two Store Managers: Performance Measurement at J. Sainsbury. 18. The PR Side of Recruitment and Selection: Diane Preston (Loughborough University Business School). Index.

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Author Information

Cathy Hart is Sainsbury Retail Fellow. Malcolm Kirkup, C&A Retail Fellow and Programme Director for the Retail Management Degree. Diane Preston is a Lecturer in Human Resource Management. Mohammed Rafiq, Lecturer in Retailing. Paul Walley is a Lecturer in Operations Management at the University if Warwick Business School.

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