Cases in Financial Services Marketing
Author:   Hooman Estelami
Publisher:   Bahar Books
ISBN:  

9781939099709


Pages:   114
Publication Date:   07 February 2018
Format:   Paperback
Availability:   Available To Order   Availability explained
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Cases in Financial Services Marketing


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Overview

The objective of this case book is to provide practitioners and educators in the field of financial services marketing with a resource to empower learning through the application of management concepts. The cases included in this book demonstrate a range of marketing challenges faced by managers in various financial institutions. They provide readers with the information necessary to formulate managerial solutions to improve company performance. The cases can be used as basis for discussion in formal classes, specialized workshops, as well as executive training modules.

Full Product Details

Author:   Hooman Estelami
Publisher:   Bahar Books
Imprint:   Bahar Books
Dimensions:   Width: 19.10cm , Height: 0.60cm , Length: 23.50cm
Weight:   0.209kg
ISBN:  

9781939099709


ISBN 10:   1939099706
Pages:   114
Publication Date:   07 February 2018
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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