Cases in E-Commerce
Author:   Jeffrey Rayport ,  Bernard Jaworski
Publisher:   McGraw-Hill Education - Europe
ISBN:  

9780072500950


Pages:   656
Publication Date:   16 June 2001
Format:   Hardback
Availability:   Out of stock   Availability explained


Our Price $384.46 Quantity:  
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Cases in E-Commerce


Overview

37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

Full Product Details

Author:   Jeffrey Rayport ,  Bernard Jaworski
Publisher:   McGraw-Hill Education - Europe
Imprint:   McGraw-Hill Professional
Dimensions:   Width: 20.30cm , Height: 3.10cm , Length: 25.70cm
Weight:   1.315kg
ISBN:  

9780072500950


ISBN 10:   0072500956
Pages:   656
Publication Date:   16 June 2001
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

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Author Information

Jeffrey F. Rayport is Chairman and Founder of Marketspace LLC, a subsidiary of Monitor Group. Bernard J. Jaworski is Vice-Chairman of Marketspace LLC and heads its Monitor Executive Development business unit.

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