Overview

MANY PARTS OF THE CARE SECTOR ARE IN CRISIS... ...but investing in, designing and operating a care home proved to be one of the most rewarding things I’ve ever done – professionally and financially. In this book I share my perspective on what you and your team need to deliver in order to make the experience the best it can possibly be for residents, while you build a sustainable, valuable business. The mint ice cream? That story is a distillation of everything I’ve learned. To make your care home brilliant and successful you must listen to your residents and fit your ‘systems’ around them rather than you. Moreover, there’s no reason why excellent care should be available only to those who can afford to pay a premium. Read this book, and learn how to: Design your home around your residents’ needs Define what your ‘promise’ to residents will be Bring a team together to deliver those promises Put ‘systems’ at the heart of everything you do Successfully market your home If you want to achieve excellence and profitability in the care sector, this is the one book you should read.

Full Product Details

Author:   Michael Chittenden
Publisher:   Rethink Press
Imprint:   Rethink Press
Dimensions:   Width: 14.00cm , Height: 1.60cm , Length: 21.60cm
Weight:   0.340kg
ISBN:  

9781781333501

ISBN 10:   1781333505
Pages:   162
Publication Date:   20 May 2019
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction `To see a world in a mint ice cream . . . ' ONE: My Personal Journey Into Care Inspiration comes from an unlikely place Developing the concept And so the journey begins The business plan Takeaways TWO: Early Lessons Learned Recruiting the right staff Marketing the new care home Problems to be solved The importance of the kitchen Getting on an even keel Takeaways THREE: Establishing The Promise What makes a great care home? What do families look for? Getting the ratios right Staff are a vital part of the promise Good record keeping The laundry matters Furniture and fittings Catering for all tastes Enabling couples to remain together Local consultation Takeaways FOUR: Promoting The Promise Marketing and sales Step 1: Generate leads Step 2: Work your database Step 3: How many marketing techniques? Step 4: Converting your leads Takeaways FIVE: Delivering The Promise How systems turned my business career around Recruiting and training staff Dealing with complaints Dealing with the buzzer problem Social activities Getting the most from your staff A warm reception Accounts Takeaways SIX: Making A Profit Residents running out of funds The promise to your investors Can care homes still make a profit? Why stop with one care home? Takeaways Conclusion Top ten takeaways Acknowledgements The Author

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Author Information

Michael Chittenden is a successful serial entrepreneur who has specialised in creating new property and business projects, as well as rescuing existing ones. While this book is based on the Silver Springs Care Home he established in Essex, he also brings to these pages the experience of running many other successful businesses.

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