Overview

You care about climate change. You've cut back on meat, calculated your carbon footprint, maybe even skipped a flight or two. And yet global emissions keep rising. What if the strategies you've been following were never designed to solve the problem - but to distract you from demanding real change? In Carbon 350, Anthony Signorelli delivers a bracing, myth-busting examination of everything the climate movement has gotten wrong - and a clear-eyed roadmap for what can actually work. The book takes its name from the number that matters: 350 parts per million of carbon in the atmosphere, the threshold scientists say our planet can tolerate. We're currently at 429 ppm and still climbing. The gap between where we are and where we need to be is the most important problem of our time. Signorelli argues we've been looking in the wrong places for the solution. Section by section, he dismantles the ideas that have diverted well-meaning people for decades - the carbon footprint (a concept invented by BP), the Green New Deal, veganism as climate strategy, degrowth economics, and the fantasy that billionaires or American policy changes alone can save us. These aren't just ineffective; they're actively stealing the energy the climate movement needs. But this is not a book of despair. Signorelli makes a compelling case that the real levers of change - electrification, conversion infrastructure, battery storage at scale, and the enormous power of markets and capital - are already moving. And he shows readers exactly where their time, money, and political engagement will make the greatest impact: including high-leverage actions that are better for your wallet too. Clear, direct, and backed by rigorous research, Carbon 350 is the book for anyone who is serious about climate change and ready to stop spinning their wheels. The answer exists. The path is visible. The only question is whether we'll take it before the damage becomes irreversible. There is an answer to climate change - and we can do it.

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