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OverviewFull Product DetailsAuthor: Mary WaltonPublisher: WW Norton & Co Imprint: WW Norton & Co Edition: New edition Dimensions: Width: 15.50cm , Height: 2.50cm , Length: 23.60cm Weight: 0.579kg ISBN: 9780393318616ISBN 10: 0393318613 Pages: 394 Publication Date: 24 April 1999 Audience: General/trade , Professional and scholarly , General , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Out of print, replaced by POD ![]() We will order this item for you from a manufatured on demand supplier. Table of ContentsReviewsThe newest entry in the burgeoning genre of behind-the-scenes auto books. Journalist Walton (Deming Management at Work, 1990) here turns to Ford to observe how the company updates its top seller, the Taurus. As in other recent books on automakers designing new models or updating old ones, Walton's approach is fast, jumping from smoky boardrooms to the clay-filled basements where the real design work is done. And her characters, too, take cues from central casting: the aging leader, uncomfortable with women, who takes on one last car; the rising young female exec he clashes with and comes to admire; the rogue designers who want style, no matter what. Walton certainly has fun with her subject and revels in revealing the Dilbert-esque machinations of a large corporation. When one engineer new to the Taurus project tries to get his phone fixed, he discovers that the intricate Ford hierarchy is such that only his supervisor is allowed to make a service call. Another supervisor announces that the black rubber gap hiders universally known as gimps would now be called aeroshields - though that word has already been chosen to designate another part on the car; much confusion results. The gorier details of the car industry also appeal to Walton, who explains how federal crash regulations were developed using human cadavers. (The testers had just 24 hours to work with the bodies.) The larger story here is well done, and the race between Honda, Ford, and Toyota for market share is fairly interesting. But much of the script is familiar, and the insights amount to little more than that the American spirit of competition, as well as corporate bureaucracy and workplace pettiness, are alive and well. A late entry in a crowded field, but solidly written and reported. (Kirkus Reviews) The best exposes are often the most dangerous, precisely because they are the most compassionate. This narrative history of the launch of the 1996 Ford Taurus contains, to my mind, the most incisive description of corporate life that I have read. Ford (like most companies) is its own worst enemy. Car shows eloquently how the designers talk imperfectly, wastefully and tragically to the engineers; how the engineers misread each other; how the finance and marketing people can't communicate; and how nobody knows how to talk to the bosses. Through the story of the design, development, creation, promotion and sale of a single vehicle - one of the most eagerly awaited cars in automotive history - it shows managerial culture, not as managers profess it to be, but as it is. (Kirkus UK) Author InformationMary Walton, a former reporter for the Philadelphia Inquirer, lives in Philadelphia. Tab Content 6Author Website:Countries AvailableAll regions |