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9781512824209

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Industrial capitalism was bent on disciplining the senses in the interests of production. Consumer capitalism seeks to entice the senses to stimulate consumption. The tale of capitalism's shifting investments in the senses needs telling, and this book does so piercingly, brilliantly, sumptuously. * David Howes, Concordia University *

""[W]ell-researched and very thought provoking...[T]he value of the essays in Capitalism and the Senses lies partly in their informative historical narratives but, more importantly, in their capacity to make readers think in new ways about marketing and consumption, past and present. The commercialization of taste, sound, smell, and touch has had consequences for consumer culture and for society at large. The marketing of the senses, and how these practices intersect with gender, class, and race, or affect human and natural environments, should provide ample opportunities for further macromarketing research. "" * Journal of Macromarketing * ""Industrial capitalism was bent on disciplining the senses in the interests of production. Consumer capitalism seeks to entice the senses to stimulate consumption. The tale of capitalism’s shifting investments in the senses needs telling, and this book does so piercingly, brilliantly, sumptuously."" * David Howes, Concordia University *

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Regina Lee Blaszczyk is Professor of Business History and Leadership Chair in the History of Business and Society at the University of Leeds. David Suisman is Associate Professor of History at the University of Delaware.

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