Overview

Capital Campaigns: Strategies That Work, Fourth Edition serves as an essential guide for capital campaigns of all sizes and configurations, from small start-ups to colleges and universities. Ideal for novices and experienced professionals alike, this practical, hands-on guide is now a standard reference in the field. Since the publication of the last edition, the field of fundraising has undergone a major sea change thanks to widespread use of the internet as a tool for raising capital. This thoroughly revised fourth edition has been updated in every chapter to reflect the current ways of communicating and raising money in this digital era. It offers a new chapter on social media and crowd-sourced fundraising in capital campaigns as well as a new chapter on getting your board of directors campaign-ready.

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9781284069235

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Andrea has been guiding capital campaigns for 25 years, for clients ranging from cancer centers to Planned Parenthood affiliates, schools, settlement houses and arts organizations. She has helped new and community-based organizations raise the money they need for a solid start; and helped well-established organizations raise hundreds of millions of dollars.Working from the premise that “involvement yields investment,” Andrea shows her clients how to fully engage volunteers. Her unique approach-which draws on a sophisticated understanding of psychology and group process--isn’t just about asking for larger gifts; it’s about building relationships that inspire donor generosity.Andrea comes to this approach to fundraising through her long-standing interest in human behavior. She received her Master degree in Philosophy from Brown University. She is a graduate of the Johns Hopkins Fellows Program in Change Management and serves on the faculty of the Gestalt International Study Center where she teaches a course for non-profit leaders.'

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