Overview

The candle market is a hugely lucrative niche, and there's a place for you within it. You simply need to find that place and learn how to make your candles stand out from the crowd, safe in the knowledge that you can guarantee product consistency and a quality that rivals the most successful sellers in the field. Your candles already shine. Discover how you can make sure everyone else knows that as well. In this book, you will: Learn the basics, including candle-making history, wicks, wax, and types of candles. Discover different candle-making techniques. Learn what equipment you'll need and the safety tips that come along with it. Discover how to scent your candles, along with some great recipes and tips on how to give your candles various aromas. Learn how you can start a successful candle-making business. Master marketing strategies that work. You'll also learn how to price your products for maximum profitability and customer appeal. The book provides practical advice on branding, marketing, and advertising your business to reach your target audience and build a loyal customer base. Additionally, you'll find guidance on managing your finances, inventory, and growth strategies for long-term success.

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9781998038220

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