Overview

At the 1939 World's Fair and the Canadian National Exposition, RCA introduced and promoted a novelty known as television. Two decades later, this technology was well on its way to permeating virtually every home in America and Canada as well, spawning a growing, thriving industry in the process. Reception difficulties and government regulation, however, left Canada with a domestic television market only one-tenth the size of that in the United States. This, coupled with strict guidelines regarding the development and airing of indigenous programming, led Canadian television producers to turn their eyes - and their talent - to the international market. Canadian producers, who had played a significant role in America's entertainment industry since the silent era, turned to their southern neighbor as the most natural market for their creative endeavors. With a mix of practicality, adaptability and entertainment ingenuity, Canadians became responsible for an ever-increasing percentage of American television productions. This volume traces the history of Canadian involvement in America's television production industry and looks at the genres, time slots and viewing areas of the first Canadian television productions to appear on U.S. airwaves as well as the challenges that producers had to overcome to take their programming into American prime time. The book also discusses the reasons Canadian television producers have turned to a foreign market over their domestic one. The main focus, however, is the factors which led to an independent television production sector in Toronto, Ontario, and the Ontario - based companies that have successfully competed in the U.S. marketplace. Alliance Atlantis Communications is given particular attention as one of Ontario's most successful production companies. Economic and political influences as well as current and future prospects of independent production companies are discussed. Appendices provide a chronology of Canadian television production from 1926 to 2004 and a list of Canadian - produced programs sold to the U.S. market. A list of acronyms and abbreviations and an index are also included.

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9780786427451

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I can't think of any other source that would pull this information together in one place as this one does --Communication Booknotes Quarterly; shows the development of essential members of the Canadian television markets --New Books in the Communications Library.

"""I can't think of any other source that would pull this information together in one place as this one does""--Communication Booknotes Quarterly; ""shows the development of essential members of the Canadian television markets""--New Books in the Communications Library."

Author Information

Marsha Ann Tate is a librarian and lecturer at the Pennsylvania State University. She lives in Pleasant Gap, Pennsylvania.

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