Awards
- Winner of Choice Outstanding Academic Title, 2011 2012 (United States)
Overview
This book challenges the once-dominant social responsibility model and argues that a new, ""individual-first"" paradigm is what will allow journalism to survive in today's crowded media marketplace. By some measures, it would seem that print journalism is dying. Journalism recently suffered one of its worst circulation declines in years: a drop of more than ten percent in the a six month period ending September 30, 2009. The Rocky Mountain News in Denver, CO, closed its doors in 2009—after it dominated the AP awards in 2008, and was lauded for an investigative expose on unfair treatment of former nuclear workers. Even the New York Times and the Washington Post are experiencing financial trouble. But print advertising revenue still trumps online advertising revenue ten-fold. Is there hope yet for traditional journalism? This book reviews the complicated challenge facing journalism, tracing its 19th-century community-oriented origins and documenting the vast expansion of the news business via blogs and other Internet-enabled outlets, user-generated content, and news-like alternatives. The author argues that a radical shift in mindset—striving to meet each individual's demands for what he wants to know—will be necessary to save journalism.
Full Product Details
Author: Rachel Davis Mersey
Publisher: Bloomsbury Publishing Plc
Imprint: Praeger Publishers Inc
Dimensions:
Width: 15.50cm
, Height: 2.30cm
, Length: 23.60cm
Weight: 0.454kg
ISBN: 9780313392085
ISBN 10: 0313392080
Pages: 167
Publication Date: 31 August 2010
Recommended Age: From 7 to 17 years
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
Well documented and researched, this is required reading for anyone interested in journalism and media analysis, including policy wonks, whose work is criticism. … Summing Up: Highly recommended. Lower-division undergraduates through faculty and professionals; general readers. * Choice *
"""Well documented and researched, this is required reading for anyone interested in journalism and media analysis, including policy wonks, whose work is criticism. ... Summing Up: Highly recommended. Lower-division undergraduates through faculty and professionals; general readers."" - Choice"
Well documented and researched, this is required reading for anyone interested in journalism and media analysis, including policy wonks, whose work is criticism. ... Summing Up: Highly recommended. Lower-division undergraduates through faculty and professionals; general readers. - Choice
<p> Well documented and researched, this is required reading for anyone interested in journalism and media analysis, including policy wonks, whose work is criticism. ... Summing Up: Highly recommended. Lower-division undergraduates through faculty and professionals; general readers. - <p>Choice
Author Information
Rachel Davis Mersey is assistant professor at the Medill School of Journalism at Northwestern University, Evanston, IL, where she is also a faculty fellow for the university's Institute for Policy Research.
