Overview
Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World: - contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell - investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples - features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultancies Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.
Full Product Details
Author: Danny Rogers (Group Editor-in-Chief, the Brand Republic Group) ,
Sir Martin Sorrell
Publisher: Kogan Page Ltd
Imprint: Kogan Page Ltd
Dimensions:
Width: 15.80cm
, Height: 1.30cm
, Length: 23.20cm
Weight: 0.360kg
ISBN: 9780749475093
ISBN 10: 0749475099
Pages: 232
Publication Date: 03 October 2015
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
This is an interesting book, one of those that you might not think you need if you see it momentarily at a bookstore, yet once you open it up and start reading you will soon get hooked and the information just begins to flow. A number of public relations campaigns from the past four decades have been examined, which have undeniably helped shape popular culture and influence public opinion. Naturally, a book of this kind can only give a superficial overview, yet it manages to provide an excellent, engaging summary of what happened, how it happened and perhaps more importantly highlights some of the key takeaway points and skills that can be deployed in other situations. --Darren Ingram Autamme.com
Consumers as well as marketing professionals are likely to find Campaigns that Shook the World to be informative and engaging. It is, after all, great campaigns that have the ability to not just shake the world, but to change it. --Barry Silverstein Foreword Reviews
From the Foreword: Campaigns That Shook the World is...a timely reminder of what can be achieved when individuals, organizations and brands harness the astonishing power of marketing communications. --Sir Martin Sorrell Founder and CEO of WPP
[A] top recommendation for any involved in marketing and PR. More than just a survey of public relations approaches and history, Campaigns that Shook the World considers and contrasts changing relationships between communicators, uses campaigns by major companies to illustrate their lasting political and social impact, and considers what makes the best campaigns superior to others. From contrasts between old and new approaches to reinventing popular icons such as the Rolling Stones, Campaigns that Shook the World covers a range of issues involved in the process and produces a powerful examination that no marketing student or business pro should be without. --Diane Donovan Donovan's Literary Services
Author Information
Danny Rogers is one of the world's pre-eminent media and marketing journalists. He has been editor of Campaign and PRWeek and is currently group editor-in-chief of the Brand Republic group. He has won many industry awards including the British Society of Magazine Editors' 'Editor of the Year' in 2008. Rogers has also been a contributing editor to The Independent, The Guardian and Financial Times' Creative Business, and is a regular commentator on international broadcast media.
