Full Product Details
Author: Candice J. Nelson ,
James A. Thurber ,
David A Dulio
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Edition: 6th edition
Weight: 0.700kg
ISBN: 9780367763107
ISBN 10: 0367763109
Pages: 362
Publication Date: 29 September 2023
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
Praise for Campaigns and Elections American Style By combining insights from academic research on campaigns with first-hand experiences of campaign practitioners, Campaigns and Elections American Style provides a comprehensive and enlightening account of contemporary political campaigns at every level. Rachel Bitecofer, Christopher Newport University Nelson and Thurber have assembled an excellent team of authors to help us understand prior elections and also train our sights on future elections. A distinct element of the book is the cutting-edge, insightful chapters by those actually doing the work of running campaigns, while being grounded in expert academic work. Together, they provide strong coverage of phenomena old and new to place campaigns in the broader context of American government: the use of big data, social media, and substantial unpaid-for traditional media; campaign finance, major donors, Super PACs, and 501(c) organizations; and polling, campaign management, the ground game, parties, and redistricting. David Magleby, Brigham Young University Thurber and Nelson's text is an important resource that brings together perspectives of both academics and experienced campaign professionals to make the case that campaigns matter. While these insights consider the influence of recent changes in digital technology, data, and social media in an increasingly polarized society, they also connect their analysis of key variables - the political context, voters, messaging, and money -- to the fundamentals of successful political campaigns. Amy E. Jasperson, Rhodes College
"Praise for Campaigns and Elections American Style By combining insights from academic research on campaigns with first-hand experiences of campaign practitioners, Campaigns and Elections American Style provides a comprehensive and enlightening account of contemporary political campaigns at every level. Rachel Bitecofer, Christopher Newport University Nelson and Thurber have assembled an excellent team of authors to help us understand prior elections and also train our sights on future elections. A distinct element of the book is the cutting-edge, insightful chapters by those actually doing the work of running campaigns, while being grounded in expert academic work. Together, they provide strong coverage of phenomena old and new to place campaigns in the broader context of American government: the use of big data, social media, and substantial unpaid-for traditional media; campaign finance, major donors, Super PACs, and 501(c) organizations; and polling, campaign management, the ground game, parties, and redistricting. David Magleby, Brigham Young University Thurber and Nelson’s text is an important resource that brings together perspectives of both academics and experienced campaign professionals to make the case ""that campaigns matter."" While these insights consider the influence of recent changes in digital technology, data, and social media in an increasingly polarized society, they also connect their analysis of key variables – the political context, voters, messaging, and money -- to the fundamentals of successful political campaigns. Amy E. Jasperson, Rhodes College Praise for Campaigns and Elections American Style By combining insights from academic research on campaigns with first-hand experiences of campaign practitioners, Campaigns and Elections American Style provides a comprehensive and enlightening account of contemporary political campaigns at every level. Rachel Bitecofer, Christopher Newport University Nelson and Thurber have assembled an excellent team of authors to help us understand prior elections and also train our sights on future elections. A distinct element of the book is the cutting-edge, insightful chapters by those actually doing the work of running campaigns, while being grounded in expert academic work. Together, they provide strong coverage of phenomena old and new to place campaigns in the broader context of American government: the use of big data, social media, and substantial unpaid-for traditional media; campaign finance, major donors, Super PACs, and 501(c) organizations; and polling, campaign management, the ground game, parties, and redistricting. David Magleby, Brigham Young University Thurber and Nelson’s text is an important resource that brings together perspectives of both academics and experienced campaign professionals to make the case ""that campaigns matter."" While these insights consider the influence of recent changes in digital technology, data, and social media in an increasingly polarized society, they also connect their analysis of key variables – the political context, voters, messaging, and money -- to the fundamentals of successful political campaigns. Amy E. Jasperson, Rhodes College"
Author Information
Candice J. Nelson is Professor of Government, and Academic Director of the Campaign Management Institute at American University. James A. Thurber is Distinguished University Professor Emeritus of Government, and Founder and former Director of the Center for Congressional and Presidential Studies at American University. David A. Dulio is Distinguished Professor of Political Science and Director of the Center for Civic Engagement at Oakland University.
