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"This practical guide, drawing from and updating the author's ""Pressure"" and ""Citizen Action"", shows how to argue your case, whether in the local community, Whitehall or the world of business and industry. It is suitable for enveryone who needs to argue his/her case professionally in either the public or political arena, especially members of pressure groups of all kinds, charities and the public relations industry."

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9781854180360

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Des Wilson is Britain's best-known campaigner with a track record equal to anyone in the world. He began his campaigning career as the first director of Shelter, and built it into one of the country's most effective campaigning charities. In the 1980's he became a major figure in the environmental movement, as ITN environmentalist of the decade. He is now Director of Public Affairs with Burson-Marsteller, the world's largest public relations consultancy. Leighton Andrews is Public Affairs Director of the BBC; he is the author of Part Three of Campaigning. He is a former national executive member of the Liberal Party.

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