Overview
Coming out of one of the most contentious elections in history, Dennis Johnson and Lara Brown have assembled an outstanding team of authors to examine one of the fiercest and most closely fought presidential elections of our time. Like the 2008 and 2012 editions of Campaigning for President, the 2016 edition combines the talents and insights of political scientists who specialize in campaigns and elections together with seasoned political professionals who have been involved in previous presidential campaigns. Campaigning for President is the only series on presidential campaigns that features both political scientists and professional consultants. This book focuses on the most important questions of this most unusual presidential campaign. What was the appeal of Donald Trump? Has Twitter and social media become the dominant means of communicating? How did fake news, WikiLeaks, and the Russians factor in this election? What happened to the Obama coalition and why couldn’t Hillary Clinton capitalize on it? Hundreds of millions of Super PAC dollars were raised and spent, and much of that was wasted. What happened? Is the wild west of online media the new norm for presidential contests? These and many other questions are answered in the provocative essays by scholars and practitioners. The volume also is packed with valuable appendixes: a timeline of the presidential race, biographical sketches of each candidate, a roster of political consultants, the primary and general election results, exit polls, and campaign spending. New to the 2016 Edition The 2016 presidential contest brings a completely new set of players, policies, and electoral challenges. Like the 2008 and 2012 editions, the authors probe the strategies and tactics of the candidate campaigns and the outside organizations. The chapters focus on Donald Trump and Hillary Clinton, but also look at the Bernie Sanders insurgency, the collapse of the mainstream Republican candidates, and the dynamics of the general election. Chapters also analyze the changes in campaign finance, new technologies, the role of social media, and how fake news and subterfuge might become the new realities of presidential campaigning.
Full Product Details
Author: Dennis W. Johnson (George Washington Unviersity, Washington, DC, USA) ,
Lara Brown
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Edition: 3rd edition
Weight: 0.430kg
ISBN: 9781138058477
ISBN 10: 1138058475
Pages: 294
Publication Date: 20 July 2017
Audience:
College/higher education
,
Postgraduate, Research & Scholarly
,
Undergraduate
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
Praise for Campaigning for President 2016 Political scientists, journalists, and campaign strategists who want to make sense of the raucous contest between Donald Trump and Hillary Clinton should start with Campaigning for President 2016. The wide range of expert authors assembled in this book examine Trump's election from all angles, and is an excellent read for the classroom or the war room. Michael Burton, Ohio University Dennis Johnson and Lara Brown deliver a solid, timely book on what we think happened in the 2016 election. A great mix of academics and practitioners explains clearly what the elites did - and admit their confusion over what the electorate did. An excellent volume for our time. Robin A. Kolodny, Temple University Johnson and Brown have assembled an all-star team of scholars and practitioners to analyze the historic 2016 election. They provide important insights and analysis that help readers understand one of the greatest political upsets in American history. This book is a must for those who want to examine and understand what went on in the 2016 presidential election. David Dulio, Oakland University The 2016 campaign unfolded in a manner unlike any presidential election before it. Dennis Johnson and Lara Brown's new volume expertly merges academic and practitioner perspectives to help readers understand the election cycle from open to close. Beyond looking at the Trump and Clinton campaigns, the writers help readers understand changes in campaign finance, the importance of the Bernie Sanders insurgency, the increasing role of social media, and the impact of fake news on future electoral politics. Analytically driven but immensely readable, Campaigning for President 2016 is a must-read for those wanting to understand how Donald Trump became president and how this election will shape those to come. Will Miller, Flagler College; Campus Labs Dennis Johnson and Lara Brown's new book is interesting and well-written. Most importantly, they take the Donald Trump phenomenon into account without only focusing on him. They give readers a good history of presidential elections in general, connecting them well to the 2016 election. It's a keeper! Iva Deutchman, Hobart and William Smith Colleges
Praise for Campaigning for President 2016 Political scientists, journalists, and campaign strategists who want to make sense of the raucous contest between Donald Trump and Hillary Clinton should start with Campaigning for President 2016. The wide range of expert authors assembled in this book examine Trump's election from all angles, and is an excellent read for the classroom or the war room. Michael Burton, Ohio University
Praise for Campaigning for President 2016 Political scientists, journalists, and campaign strategists who want to make sense of the raucous contest between Donald Trump and Hillary Clinton should start with Campaigning for President 2016. The wide range of expert authors assembled in this book examine Trump's election from all angles, and is an excellent read for the classroom or the war room. Michael Burton, Ohio University Dennis Johnson and Lara Brown deliver a solid, timely book on what we think happened in the 2016 election. A great mix of academics and practitioners explains clearly what the elites did - and admit their confusion over what the electorate did. An excellent volume for our time. Robin A. Kolodny, Temple University Johnson and Brown have assembled an all-star team of scholars and practitioners to analyze the historic 2016 election. They provide important insights and analysis that help readers understand one of the greatest political upsets in American history. This book is a must for those who want to examine and understand what went on in the 2016 presidential election. David Dulio, Oakland University
Praise for Campaigning for President 2016 Political scientists, journalists, and campaign strategists who want to make sense of the raucous contest between Donald Trump and Hillary Clinton should start with Campaigning for President 2016. The wide range of expert authors assembled in this book examine Trump's election from all angles, and is an excellent read for the classroom or the war room. Michael Burton, Ohio University Dennis Johnson and Lara Brown deliver a solid, timely book on what we think happened in the 2016 election. A great mix of academics and practitioners explains clearly what the elites did - and admit their confusion over what the electorate did. An excellent volume for our time. Robin A. Kolodny, Temple University Johnson and Brown have assembled an all-star team of scholars and practitioners to analyze the historic 2016 election. They provide important insights and analysis that help readers understand one of the greatest political upsets in American history. This book is a must for those who want to examine and understand what went on in the 2016 presidential election. David Dulio, Oakland University The 2016 campaign unfolded in a manner unlike any presidential election before it. Dennis Johnson and Lara Brown's new volume expertly merges academic and practitioner perspectives to help readers understand the election cycle from open to close. Beyond looking at the Trump and Clinton campaigns, the writers help readers understand changes in campaign finance, the importance of the Bernie Sanders insurgency, the increasing role of social media, and the impact of fake news on future electoral politics. Analytically driven but immensely readable, Campaigning for President 2016 is a must-read for those wanting to understand how Donald Trump became president and how this election will shape those to come. Will Miller, Flagler College; Campus Labs Dennis Johnson and Lara Brown's new book is interesting and well-written. Most importantly, they take the Donald Trump phenomenon into account without only focusing on him. They give readers a good history of presidential elections in general, connecting them well to the 2016 election. It's a keeper! Iva Deutchman, Hobart and William Smith Colleges
Author Information
Dennis W. Johnson is Professor Emeritus of Political Management at the George Washington University Graduate School of Political Management. During the 2010-2011 academic year, he was Fulbright Distinguished Lecturer at Jinan University, Guangzhou, China. He has served as director of the Masters of Legislative Affairs program, associate dean and interim executive director of the Graduate School of Political Management. He has also been a political consultant, specializing in candidate and opposition research for Democratic senatorial and gubernatorial candidates. Lara M. Brown is Associate Professor and Interim Director of the George Washington University Graduate School of Political Management.
