Overview

"What makes some people winners and others losers? How do you campaign to win elections? How do you change public opinion? How do candidates get people to support them? How do they change public opinion? How do they make a connection with the people to gain their support to win elections? Campaign To Win answers these questions and more. Albert Einstein was quoted as saying, ""Insanity is doing the same thing over and over again and expecting different results."" So, why don't some politicians change? Because they just don't get it. The way some of them campaign it seems like they don't want to win. They use old-fashioned, out-dated ideas and failed ways that haven't worked for years, even decades. The country has changed, the people have changed, the nature of campaigning has changed, But they cling to their old ways and then wonder why they lose. Campaign To Win explains how politicians can create a message that makes a connection with the people to gain their support and motivate them to vote for them. This is how they get people to volunteer, campaign, and give them money. Campaign To Win provides insights about how candidates can communicate more effectively with the people to help them win. It can be used by practically any candidate running for virtually any office as a playbook to win."

Full Product Details

9780692652091

Table of Contents

Reviews

Author Information

Dr. Nelson has researched political election campaigns to determine what makes a winning campaign and why others lose. He has developed new and creative methodologies to explain what makes a winner and what candidates can do to win. Dr. Nelson is the author of several books on politics, government, business, and relationships. He has been a regular contributor to a daily newspaper and international magazine. He is a well regarded public speaker on a variety of topics.

Tab Content 6

Countries Available