Overview

This text appliest he functional theory of political campaign discourse - analyzing how messages acclaim, attack or defend - to several different forms of campaign communicatin in the 2000 US presidential primary and general election. These forms inclue political advertisements on television and radio, debates, television talk show appearances, campaign web pages and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.

Full Product Details

Author:   William L. Benoit ,  John P. McHale ,  Glenn J. Hansen ,  P. M. Pier
Publisher:   Rowman & Littlefield
Imprint:   Rowman & Littlefield Publishers
Dimensions:   Width: 15.80cm , Height: 2.60cm , Length: 23.60cm
Weight:   0.603kg
ISBN:  

9780742529137

ISBN 10:   0742529134
Pages:   304
Publication Date:   29 September 2003
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Reviews

A comprehensive categorization of 2000 presidential campaign communication... [Includes] unique information, sometimes with startling potential significance. CHOICE

A comprehensive categorization of 2000 presidential campaign communication. . . . [Includes] unique information, sometimes with startling potential significance. * CHOICE * A comprehensive categorization of 2000 presidential campaign communication... [Includes] unique information, sometimes with startling potential significance. CHOICE

Author Information

William L. Benoit is professor of communication at the University of Missouri. John P. McHale is an assistant professor at Illinois State University. Glenn J. Hansen is a doctoral candidate in the Department of Communication at the University of Missouri. P. M. Pier teaches at Wartberg College. John P. McGuire teaches at Oklahoma State University.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions