Overview

This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020. This series helps students to develop the analytical and evaluative skills they need for success in business studies. With plenty of opportunities to practise, students will quickly gain confidence in structuring arguments and writing clear, coherent and creative responses. This workbook matches the Cambridge IGCSE and O Level Business Studies syllabuses and contains a series of scaffolded exercises that enable progression through topics and skills. The answers to the workbook questions are available on the Cambridge University Press website.

Full Product Details

Author:   Veenu Jain ,  Alex Smith
Publisher:   Cambridge University Press
Imprint:   Cambridge University Press
Edition:   3rd Revised edition
Dimensions:   Width: 21.80cm , Height: 0.60cm , Length: 27.50cm
Weight:   0.350kg
ISBN:  

9781108710008

ISBN 10:   110871000
Pages:   126
Publication Date:   14 March 2019
Audience:   Primary & secondary/elementary & high school ,  Secondary
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

How to use this book; Introduction; Developing skills; Section 1. Understanding business activity: 1. Business activity; 2. Classification of businesses; 3. Enterprise, business growth and size; 4. Types of business organisation; 5. Business objectives and stakeholder objectives; Exam-style questions; Section 2. People in business: 6. Motivating workers; 7. Organisation and management; 8. Recruitment, selection and training of employees; 9. Internal and external communication; Exam-style questions; Section 3. Marketing: 10. Marketing, competition and the customer; 11. Market research; 12. Marketing mix: product and price; 13. Marketing mix: place and promotion; 14. Marketing strategy; Exam-style questions; Section 4. Operations management: 15. Production of goods and services; 16. Costs, scale of production and break-even analysis; 17. Achieving quality production; 18. Location decisions; Exam-style questions; Section 5. Financial information and decisions: 19. Business finance: needs and sources; 20. Cash-flow forecasting and working capital; 21. Income statements; 22. Statement of financial position; 23. Analysis of accounts; Exam-style questions; Improve your answer; Section 6. External influences on business activity: 24. Economic issues; 25. Environmental and ethical issues; 26. Business and the international economy; Exam-style questions; Index; Acknowledgements.

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