Overview

From jewelry to meditation pillows to tourist retreats, religious traditions--especially those of the East--are being commodified as never before. Imitated and rebranded as ""new age"" or ""spiritual,"" they are marketed to secular Westerners as an answer to suffering in the modern world, the ""mystical"" and ""exotic"" East promising a path to enlightenment and inner peace. In Buying Buddha, Selling Rumi, Sophia Rose Arjana examines the appropriation and sale of Buddhism, Hinduism, and Islam in the West today, the role of mysticism and Orientalism in the religious marketplace, and how the commodification of religion impacts people's lives.

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Sophia Rose Arjana is an assistant professor in the Department of Philosophy and Religion at Western Kentucky University. Her previous books include Pilgrimage in Islam and Muslims in the Western Imagination, which was a CHOICE Outstanding Academic Title of the Year. She currently resides in Bowling Green, Kentucky.

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