Overview

This book focuses on successful franchising from the perspective of franchisees. It is written in plain English, well signposted and well constructed, and explains exactly what it takes to become successful as a franchisee. It covers the good, the bad and the ugly of buying a franchise, and accurately identifies the challenges, the pitfalls and the mistakes, and how to avoid them, as well as the many advantages of franchising. It raises important questions about franchising and offers guidance while providing answers. It provides examples of real life experiences in franchising using case studies, quotes and testimonials. If you read this book you won't get carried away or believe all the hype surrounding franchises. I wish this book had been around at the time I became a franchisee . Alistair Macdonald FRG - AMTV Media It is not an academic study on franchising, it is an easy to read guide on what franchising is and how it works in the UK, giving sound advice on buying a franchise and how to find a franchise that fits . The poem, quotes, exercises and activities are all interesting and relevant, in keeping readers engaged.

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9781916483507

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Reviews

This book explains exactly what it takes to become successful as a franchisee. It covers the good, the bad and the ugly, the challenges, the pitfalls and the mistakes, and how to avoid them. Richard Davies, Head of Franchising, What Franchise & Global Franchise. This is not an academic study on franchising. It is an easy to read guide on what franchising is, how it works in the UK, typical pitfalls, and a lot of sound advice on how to find a franchise that 'fits'. Iain Martin, QFP, Mr Franchise. What I really like about this book is that it is written in plain English, well-signposted and well-constructed. It's an excellent reference book and guide book which I wish had been around at the time I became a franchisee. Alistair MacDonald, FRG AMTV Media. The direction of this book, focusing on successful franchising from the perspective of franchisees, is a much needed contribution for the franchise sector. Lola Doda, Senior Lecturer, Lancaster University.

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