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OverviewTraces the linguistic, rhetorical, historical, cultural, and economic origins of our most basic beliefs and practices for successful technical writing to initiate a reckoning about who they serve and who they harm. Busting the Myth of the Communication Metaphor is a transdisciplinary approach to making visible and explaining the multiple origins of why our most basic beliefs about what makes scientific and technical writing successful are wrong, ineffective, and harmful. These tacitly held beliefs and practices, collectively called the Communication Metaphor, stand in as symbolic for a messier, more reality-based understanding of how writing and communication works. By starting from conventional statements made by scientists, technical professionals, and standard textbooks that ""successful technical writing is short and to the point, with the facts only, no opinions,"" the book traces the histories and structures of the multiple elements of the Communication Metaphor. The text synthesizes survey results, multiple strands of scholarship, personal experience, and original illustrations into a powerful argument for imagining a more just approach to scientific and technical writing. Full Product DetailsAuthor: Sarah ReadPublisher: State University of New York Press Imprint: State University of New York Press Weight: 0.476kg ISBN: 9798855802894Pages: 250 Publication Date: 01 July 2025 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand ![]() We will order this item for you from a manufactured on demand supplier. Table of ContentsList of Illustrations Acknowledgments Preface 1. Harm Is Being Done 2. Making the Communication Metaphor Visible 3. What Does the Communication Metaphor Mean? 4. Where Does the Communication Metaphor Come From? 5. How Is the Communication Metaphor Perpetuated and Maintained? 6. Experiments in Imagining a Post–Communication Metaphor World Notes References IndexReviews""Busting the Myth of the Communication Metaphor brings into sharp focus the various critiques of technical communication that scholars have had over the years, but with a lot more oomph. Read is clearly grappling with the field's role in (dis)organizing society, people, relations, allocating services, etc. and how facing up to that role can compel the field to do differently."" — Josephine Walwema, Coordinator, Technical and Professional Communication, University of Washington ""An excellent contribution to what is a new and very important aspect to our teaching and scholarly lives. This manuscript stuck with me and had me considering the ways I perpetuate in my own teaching the problems she discusses."" — Carla Kungl, Shippensburg University Author InformationSarah Read is Associate Professor of English and Director of Professional and Technical Writing at Portland State University. Tab Content 6Author Website:Countries AvailableAll regions |