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OverviewYou can save money when purchasing bundled products. This package includes BUSN, 11th and MindTap, 1 term Printed Access Card. Full Product DetailsAuthor: Chuck Williams (Butler University) , Marcella Kelly (Santa Monica College)Publisher: Cengage Learning, Inc Imprint: South-Western College Publishing Edition: 11th edition Dimensions: Width: 21.60cm , Height: 1.90cm , Length: 27.50cm Weight: 0.882kg ISBN: 9781337407120ISBN 10: 1337407127 Pages: 384 Publication Date: 30 January 2018 Audience: College/higher education , Tertiary & Higher Education Replaced By: 9780357122945 Format: Mixed media product Publisher's Status: Active Availability: Available To Order ![]() We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsPart I: THE BUSINESS ENVIRONMENT 1. Business Now: Change is the Only Constant. 2. Economics: The Framework of Business. 3. The World Marketplace: Business Without Borders. 4. Business Ethics & Social Responsibility: Doing Well by Doing Good. 5. Business Communication: Creating & Delivering Messages That Matter. Part II: CREATING A BUSINESS 6. Business Formation: Choosing the Form that Fits. 7. Small Business & Entrepreneurship: Economic Rocket Fuel. Part III: FINANCING A BUSINESS 8. Accounting: Decision Making By the Numbers. 9. Finance: Acquiring & Using Funds to Maximize Value. 10. Securities Markets: Trading Financial Resources. Part IV: MARKETING A BUSINESS 11. Marketing: Building Profitable Customer Connections. 12. Product and Promotion: Creating and Communicating Value. 13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price. Part V: MANAGING A BUSINESS 14. Management, Motivation, and Leadership: Bringing Business to Life. 15. HRM: Building a Top Quality Workforce. 16. Managing Information & Technology: Finding New Ways to Learn and Link. 17. OM: Putting it All Together Endnotes. Index. Student/Instructor Review Cards.ReviewsThe online help was great. The games made it so it wasn't boring and I retained more of the information. I used all aspects of the 4LTR Press solutions. I found them very helpful study tools. I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam. I used all aspects of the 4LTR Press solutions. I found them very helpful study tools. The online help was great. The games made it so it wasn't boring and I retained more of the information. I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam. I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam. I used all aspects of the 4LTR Press solutions. I found them very helpful study tools. The online help was great. The games made it so it wasn't boring and I retained more of the information. Author Information?Dr. Chuck Williams is Professor of Management in the Andre B. Lacy School of Business, formerly known as the College of Business, at Butler University. Dr. Williams previously served as Dean of the College of Business at Butler University, Dean of Eberhardt School of Business at the University of the Pacific, and Associate Professor of Management at the M.J. Neeley School of Business at Texas Christian University. Dr. Williams has also served as Associate Dean and Chair of Management and has taught at Michigan State University and Oklahoma State University. Dr. Williams received his BA in psychology from Valparaiso University. He specialized in organizational behaviour, human resources, and strategic management, while earning his MBA and PhD in Bbusiness Aadministration from Michigan State University. His research interests include employee recruitment and turnover, performance appraisal, and employee training and goal setting. Dr. Williams has published research in the Journal of Applied Psychology, Academy of Management Re-view, Human Resource Management Review, Personnel Psychology, and the Organizational Research Methods Journal. He was a member of the Journal of Management's editorial board and currently serves as a reviewer for numerous other academic journals. He was also webmaster for the Research Methods Division of the Academy of Management.? Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom. Tab Content 6Author Website:Countries AvailableAll regions |