Overview

Captivate your students with the excitement of business today within the engaging, and accessible pages of BUSN 3E . Student tested and faculty approved, Kelly/McGowen's latest edition of BUSN delivers all the topics found in lengthy introduction to business texts, but provides this content in a streamlined, riveting, less cluttered design that captivates students and saves you valuable time with powerful, integrated resources. Written by experienced business instructors in touch with the needs of today's instructors and students, this edition provides a more student-focused, less linear proven learning model. BUSN 3E 's lively engaging approach immediately draws students into business fundamentals with a compelling design that addresses all core Introduction to Business topics in only 17 succinct chapters, including a unique chapter on Business Communications. Your students stay on top of the most timely developments with the book's well balanced presentation and wealth of supplements, including an interactive website, and new online Teach Business Resource Center with the latest news and article feeds. All supplements are tightly integrated with BUSN 3E to ensure your students master critical communication skills and chapter concepts. Keep all of your students motivated and excited about business today, no matter what their major, with the powerful, unique approach and resources found in BUSN 3E .

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9781439039618

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