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9780955913006

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This handy reference book covers the main concepts that students of further and higher Business are likely to encounter. For each concept it gives a definition, a longer explanation of the history of the concept, an identification of its strengths and weaknesses and cases in business to which it is applicable. Thus it is an invaluable resource for promoting efficiency, giving the starting point, the history and pointing to the development of these concepts. Logically laid-out and clearly written and presented, Business Brief should be the starting point for students who wish to examine Business concepts at a higher level. Dr Frank McCann Head of Faculty, Business, IT & Vocational Courses Carmel College, St Helens, Merseyside

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