Overview

Business Writing in the Digital Age fills an urgent need to equip business and MBA students to write more effectively in a style that works for today′s business world. Using a readable, highly accessible approach and numerous concrete examples, this book frames writing as a strategic tool to accomplish goals. Readers learn a step-by-step system that tells them what to say, and how to say it in every circumstance. At the same time they learn how to improve their technical skills by applying practical techniques rather than grammatical rules. In today′s business world, success depends on writing. Those who write well are better able to win opportunities, establish their reputation, persuade others to their viewpoint and build relationships. They collaborate, manage and lead more effectively. Writing well also equips businesspeople to function in a global marketplace and reach increasingly diverse audiences. This book builds readers′ confidence and capabilities. No matter what their starting point, they absorb a solid foundation that applies to all writing. They also learn the specifics of crafting messages and documents that range from the traditional, like letters and proposals, to media such as email, blogs, web sites, PowerPoint and social networking. This broad coverage makes the material relevant and compelling. Students also develop tools to keep improving on their own, and to handle new communication channels as they emerge. Business Writing in the Digital Age helps teachers stay current with a changing media landscape. They can use it as a complete guide to writing development, drawing on the practice opportunities and group projects supplied, or assign students to work with some––or all the material––on their own.

Full Product Details

9781412992503

Table of Contents

Reviews

Author Information

Natalie Canavor is a business writer, author, journalist and former college instructor. Throughout her successive careers as a magazine editor and public relations manager, she originated programs to help people communicate more effectively. Today she focuses on this work with practical programs for business and professional audiences, college students and writing instructors. Natalie taught advanced writing seminars for NYU’s MS program in public relations and corporate communication for six years, and created a number of courses and workshops on strategic messaging for businesspeople, professionals and entrepreneurs. Her byline as a journalist has appeared on hundreds of features and columns in newspapers including the New York Times and Newsday; a host of business and technical publications; and professional magazines such as Communication World and ASJA Magazine, published by the American Association of Journalists and Authors. For seven years, she wrote a column on better writing for the International Association of Business Communicators, read by 15,000 professionals worldwide. As a national magazine editor-in-chief, Natalie created a series of successful start-ups including Today’s Filmmaker, Videography and Technical Photography. She also served as an editor of Popular Photography. As an organizational communicator, Natalie built a 14-person PR department for New York State’s largest educational agency and counseled management on communication strategy; directed print, video, and e-media; and created communications skills training programs for school leaders. Natalie is also the author of Business Writing for Dummies, currently in its third edition, and coauthor of Workplace Genie: An Unorthodox Toolkit to Help Transform Your Work Relationships and Get the Most From Your Career, with psychotherapist Susan Dowell. She also coauthored The Truth About the New Rules of Business Writing, a popular guide for businesspeople. In the wake of a new interest in poetry, her work was recently published as part of The Song in the Room: Six Women Poets. Natalie’s work has earned dozens of national and international awards for feature articles, video scripts, websites and publications. She served two terms as president of an International Association of Business Communicators (IABC) chapter, which recognized her as Communicator of the Year, and was a founding officer of IABC’s Heritage Region. Natalie is a member of the Author’s Guild and the American Society of Journalists and Authors.

Tab Content 6

Countries Available