Business-to-Business-Marketing im Profifußball
Author:   Marc Bieling ,  Maurice Eschweiler ,  Jens Hardenacke
Publisher:   Deutscher Universitatsverlag
Edition:   2004 ed.
ISBN:  

9783824479795


Pages:   396
Publication Date:   29 April 2004
Format:   Hardback
Availability:   In Print   Availability explained
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Business-to-Business-Marketing im Profifußball


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Overview

Autoren aus Wissenschaft und Praxis stellen in diesem Buch die Grundlagen und Besonderheiten des Business-to-Business-Marketing für Profifußballvereine umfassend und verständlich dar.

Full Product Details

Author:   Marc Bieling ,  Maurice Eschweiler ,  Jens Hardenacke
Publisher:   Deutscher Universitatsverlag
Imprint:   Deutscher Universitatsverlag
Edition:   2004 ed.
Dimensions:   Width: 14.80cm , Height: 2.40cm , Length: 21.00cm
Weight:   0.667kg
ISBN:  

9783824479795


ISBN 10:   3824479796
Pages:   396
Publication Date:   29 April 2004
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Language:   German

Table of Contents

Mit Beiträgen von Bernd Frick, Aloys Prinz, Alexander Vogel, Marc Bieling, Michael Welling, Maurice Eschweiler, Peter Pfeiffer, Jens Hardenacke, Elmar Karlowitsch, Constanze Freienstein, Felix Rudhart, Gerd Kolbe u.a.

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Author Information

Dipl.-Kfm. Marc Bieling, Dipl.-Kfm. Maurice Eschweiler und Dipl.-Vw. Jens Hardenacke sind wissenschaftliche Mitarbeiter am Institut für Anlagen und Systemtechnologien (Prof. Dr. Klaus Backhaus) im Marketing Centrum Münster der dortigen Westfälischen Wilhelms-Universität.

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