Overview

Technology drives transformative changes in business operations and sustainable development. Integrating technology into businesses has economic implications, given that different technologies have the potential to give businesses a competitive edge. They can be leveraged to inform business considerations and increase the effectiveness of their decision-making processes. Therefore, the adoption of technology in business decisions has significant implications for the future of marketing and the development of customer-centric strategies. Business Technology Strategies for Decision Making and Competitive Advantage discusses the implications of adopting technology for enhancing business decisions on operational efficiency, accuracy, and sustainable practices. It highlights how different technologies, including artificial intelligence (AI), blockchain, and predictive analytics, can predict complex market dynamics and consumer behavior. Covering topics such as human capital, financial advisory, and communication practices, this book is an excellent resource for business owners, data scientists, educators, researchers, academicians, and more.

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9798369395073

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Riktesh Srivastava has a PhD in Electronics Engineering and has Qualifications in Management from the Indian Institute of Management, Ahmedabad (IIMA). He obtained certifications on Marketing at Wharton School, University of Pennsylvania, USA, Electronic Commerce at NTU, Singapore, and Innovation and Information Technology Management at IIMB, India. Currently, he is Associate Professor, MBA at City University College of Ajman, UAE.

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