Overview

Setting business strategy enables you to develop absolute clarity on priorities, organize resources, and get better results than ever before. It may sound complicated, but Brian Tracy knows how to make it simple. In this practical book he shares the most important lessons for strategic planning. You'll discover how to: Ask the five key questions vital to any strategic plan - Determine a corporate mission that lifts and inspires people - Gain valuable insight with market share/market growth and strategy/operations matrices - Define yourself in relation to the competition - Reposition your business with new products, services, and technologies - Measure success via clear financial objectives - And more. Using examples ranging from Alexander the Great to IBM and General Electric, Tracy gives you proven ideas for maximizing opportunities and increasing ROI. Powerful and portable, Business Strategy will help you take firm control of your company's destiny.

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Brian Tracy is chairman and CEO of Brian Tracy International. As a keynote speaker and seminar leader, he addresses more than 250,000 people each year and is one of America's leading authorities on the development of human potential and personal effectiveness. He has worked with the executives and staff of such firms as IBM, Arthur Andersen, McDonnell Douglas, and the Million Dollar Round Table. He is the author of over seventy books and more than 300 audio and video learning programs. Brian Tracy is chairman and CEO of Brian Tracy International. As a keynote speaker and seminar leader, he addresses more than 250,000 people each year and is one of America's leading authorities on the development of human potential and personal effectiveness. He has worked with the executives and staff of such firms as IBM, Arthur Andersen, McDonnell Douglas, and the Million Dollar Round Table. He is the author of over seventy books and more than 300 audio and video learning programs.

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