Overview

This book introduces the innovative 7C Strategy Wheel framework, an extensive toolkit designed to transform how businesses select appropriate strategy approaches. In today's rapidly evolving business environment characterised by volatility, uncertainty, complexity, and ambiguity, businesses face mounting pressures that demand more robust, agile, innovative, and adaptable strategic approaches. Despite acknowledging the importance of aligning strategy with specific strategic contexts, many continue to rely on a limited set of traditional tools that are better suited for stable environments. Business Strategy Formulation addresses key challenges in strategy selection by providing a comprehensive framework comprising seven strategic postures, 28 approaches, and 59 methods. Built on a thorough integrative review of theoretical, empirical, and practitioner knowledge bases, it synthesizes insights from disciplines such as strategic management, economics, sociology, and public policy. This interdisciplinary approach creates a common strategic language, reduces ambiguities, and fosters better understanding and alignment between boards, executives, and managers. This framework serves as a powerful guide for strategic leaders, strategists, planners, and practitioners, enabling them to navigate the complex competitive strategy landscape with confidence.

Full Product Details

9781041163442

Table of Contents

Reviews

""There are many books on business strategy, but few that are so clear, well-written and grounded in research and evidence. This is an invaluable guide for senior managers and practitioners in both the public and private sector"". Jonathan Portes, Professor of Economics and Public Policy and Senior Fellow, UK in a Changing Europe, King’s College London ""Business Strategy Formulation: The 7C Strategy Wheel offers a great overview of strategy approaches, frameworks, and tools developed over the past seven decades. It’s a well-structured synthesis grounded in very extensive research that not only categorizes these concepts clearly but also explains how they interrelate. A must-read for anyone who wants to stand on the shoulders of strategy’s intellectual giants and apply their insights with confidence"". Marc Baaij, Associate Professor of Strategic Management, Rotterdam School of Management, Erasmus University ""Bassil Yaghi has accomplished what no strategic management researcher has before: organize decades of fragmented strategy making tools and methods into a single, comprehensive, easy to understand typology. His 7C Strategy Wheel enables practitioners to not only pick the right tool for the job but also consider what the job of their strategy is to begin with. Leaders who want to increase their odds of strategy success should consult the meticulously researched Business Strategy Formulation: The 7C Strategy Wheel before they do anything else"". Edward Barrows, DBA, Professor of the Practice of Leadership and Academic Director, Master of Science in Organizational Leadership, Brown University ""The field of strategy is rich and complex. And new ideas come along all the time. This book does a terrific job of making sense of this complexity through the 7C Strategy Wheel. It’s an important reference for anyone who has responsibility for developing strategy in their company, or as an advisor to others"". Julian Birkinshaw, Dean, Ivey Business School, Canada ""What a tour de force! In Business Strategy Formulation Bassil Yaghi masterfully presents a fantastic range of strategy tools. Thoroughly recommended to all those interested in developing and deploying winning strategies"". Andy Neely, University of Cambridge and Chair of Innovate Cambridge ""A highly impressive and timely contribution to the strategy field. Business Strategy Formulation offers leaders a robust, context-sensitive framework grounded in scholarly rigor and practical relevance. An essential guide for navigating complexity and shaping strategic futures"". Luís Serra Coelho, Dean of The School of Economics, University of Algarve ""At last! A comprehensive review of the myriad of strategy tools and approaches - and, as importantly, a practical guide to the question of when to use them. A must read for any strategy practitioner. A book that is as impressive in scope, as it is in practical value. If you're looking to make sense of strategy, and don't know what you don't know, this book should be your starting point. Essential reading. A truly impressive undertaking and an invaluable contribution for anyone looking to deliver superior strategy formulation results. In presenting Business Strategy Formulation, Yaghi has crystalised a field of considerable complexity, to something that can be immediately and practically applied by all"". Ian Richardson, Director of Executive Education, Stockholm Business School, Stockholm University ""One size does not fit all when it comes to developing a strategy. In his thoroughly researched work, Bassil Yaghi makes sense of the bewildering plethora of strategic frameworks, approaches, and methods developed over the last 60 years. In dynamic, fast-changing markets, companies adopt - either by design or neglect - differing strategic postures, Yaghi’s ‘7 Cs’. This book recognises the complexity and diversity of strategy development in today’s world and provides a practical guide to the most relevant strategic approaches and methods for each strategic posture"". Rolf Meakin, Former PwC Strategy& Partner and Global Telecoms Advisory Leader

“There are many books on business strategy, but few that are so clear, well-written and grounded in research and evidence. This is an invaluable guide for senior managers and practitioners in both the public and private sector.” Professor Jonathan Portes, Professor of Economics and Public Policy and Senior Fellow, UK in a Changing Europe, King’s College London “The 7C Strategy Wheel offers a great overview of strategy approaches, frameworks, and tools developed over the past 7 decades. It’s a well-structured synthesis grounded in very extensive research that not only categorizes these concepts clearly but also explains how they interrelate. A must-read for anyone who wants to stand on the shoulders of strategy’s intellectual giants and apply their insights with confidence.” Dr. Marc Baaij, Associate Professor of Strategic Management, Rotterdam School of Management, Erasmus University “Bassil Yaghi has accomplished what no strategic management researcher has before: organize decades of fragmented strategy making tools and methods into a single, comprehensive, easy to understand typology. His 7C Strategy Wheel enables practitioners to not only pick the right tool for the job but also consider what the job of their strategy is to begin with. Leaders who want to increase their odds of strategy success should consult the meticulously researched Business Strategy Formulation: The 7C Strategy Wheel before they do anything else.” Edward Barrows, DBA - Professor of the Practice of Leadership and Academic Director, Master of Science in Organizational Leadership, Brown University “The field of strategy is rich and complex. And new ideas come along all the time. This book does a terrific job of making sense of this complexity through the “7C Strategy Wheel”. It’s an important reference for anyone who has responsibility for developing strategy in their company, or as an advisor to others.” Professor Julian Birkinshaw, Dean, Ivey Business School, Canada. “What a tour de force. In the 7C strategy wheel Bassil Yaghi masterfully presents a fantastic range of strategy tools. Thoroughly recommended to all those interested in developing and deploying winning strategies.” Professor Andy Neely, University of Cambridge and founder of bleeta.ai ""A highly impressive and timely contribution to the strategy field. The 7C Strategy Wheel offers leaders a robust, context-sensitive framework grounded in scholarly rigor and practical relevance. An essential guide for navigating complexity and shaping strategic futures."" Professor Luís Serra Coelho, Dean of The School of Economics, University of Algarve “At last! A comprehensive review of the myriad of strategy tools and approaches - and, as importantly, a practical guide to the question of when to use them. A must read for any strategy practitioner. A book that is as impressive in scope, as it is in practical value. If you're looking to make sense of strategy, and don't know what you don't know, this book should be your starting point. Essential reading. A truly impressive undertaking and an invaluable contribution for anyone looking to deliver superior strategy formulation results. In presenting his 7C Strategy Wheel, Yaghi has crystalised a field of considerable complexity, to something that can be immediately and practically applied by all.” Dr. Ian Richardson, Director of Executive Education, Stockholm Business School, Stockholm University

""There are many books on business strategy, but few that are so clear, well-written and grounded in research and evidence. This is an invaluable guide for senior managers and practitioners in both the public and private sector."" Jonathan Portes, Professor of Economics and Public Policy and Senior Fellow, UK in a Changing Europe, King’s College London ""The 7C Strategy Wheel offers a great overview of strategy approaches, frameworks, and tools developed over the past 7 decades. It’s a well-structured synthesis grounded in very extensive research that not only categorizes these concepts clearly but also explains how they interrelate. A must-read for anyone who wants to stand on the shoulders of strategy’s intellectual giants and apply their insights with confidence."" Marc Baaij, Associate Professor of Strategic Management, Rotterdam School of Management, Erasmus University ""Bassil Yaghi has accomplished what no strategic management researcher has before: organize decades of fragmented strategy making tools and methods into a single, comprehensive, easy to understand typology. His 7C Strategy Wheel enables practitioners to not only pick the right tool for the job but also consider what the job of their strategy is to begin with. Leaders who want to increase their odds of strategy success should consult the meticulously researched Business Strategy Formulation: The 7C Strategy Wheel before they do anything else."" Edward Barrows, DBA, Professor of the Practice of Leadership and Academic Director, Master of Science in Organizational Leadership, Brown University ""The field of strategy is rich and complex. And new ideas come along all the time. This book does a terrific job of making sense of this complexity through the '7C Strategy Wheel'. It’s an important reference for anyone who has responsibility for developing strategy in their company, or as an advisor to others."" Julian Birkinshaw, Dean, Ivey Business School, Canada. ""What a tour de force. In the 7C Strategy Wheel Bassil Yaghi masterfully presents a fantastic range of strategy tools. Thoroughly recommended to all those interested in developing and deploying winning strategies."" Andy Neely, University of Cambridge and founder of bleeta.ai ""A highly impressive and timely contribution to the strategy field. The 7C Strategy Wheel offers leaders a robust, context-sensitive framework grounded in scholarly rigor and practical relevance. An essential guide for navigating complexity and shaping strategic futures."" Luís Serra Coelho, Dean of The School of Economics, University of Algarve ""At last! A comprehensive review of the myriad of strategy tools and approaches - and, as importantly, a practical guide to the question of when to use them. A must read for any strategy practitioner. A book that is as impressive in scope, as it is in practical value. If you're looking to make sense of strategy, and don't know what you don't know, this book should be your starting point. Essential reading. A truly impressive undertaking and an invaluable contribution for anyone looking to deliver superior strategy formulation results. In presenting his 7C Strategy Wheel, Yaghi has crystalised a field of considerable complexity, to something that can be immediately and practically applied by all."" Ian Richardson, Director of Executive Education, Stockholm Business School, Stockholm University ""One size does not fit all when it comes to developing a strategy. In his thoroughly researched work, Bassil Yaghi makes sense of the bewildering plethora of strategic frameworks, approaches, and methods developed over the last 60 years. In dynamic, fast-changing markets, companies adopt—either by design or neglect—differing strategic postures, Yaghi’s ‘7 Cs’. This book recognises the complexity and diversity of strategy development in today’s world and provides a practical guide to the most relevant strategic approaches and methods for each strategic posture."" Rolf Meakin, Former PwC Strategy& Partner and Global Telecoms Advisory Leader

Author Information

Bassil A. Yaghi, CEO of StrategistMind, is a strategy educator, advisor, and author with over 25 years of experience bridging theory and practice to help organizations master strategy formulation and approach selection.

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