Overview
Business Statistics teaches you skills that you can use throughout your career. It illustrates how vital statistical methods and tools are for today's managers and analysts, and how to apply them to business problems using real-world data. Statistical data analysis is the backbone of sound business decision making, and finding the right tool to analyse a particular business problem is the key. The book shows you how to analyse data by focusing on the kind of problem you face, the type of data involved and the appropriate technique for solving the problem. It also includes data-driven examples, exercises and cases that cover how marketing managers, financial analysts, accountants, economists and others use statistics.
Full Product Details
Author: Eliyathamby A Selvanathan (Griffith University) ,
Saroja Selvanathan (Griffith University) ,
Gerald Keller (Wilfrid Laurier University)
Publisher: Cengage Learning EMEA
Imprint: Cengage Australia
Edition: 8th edition
Dimensions:
Width: 21.00cm
, Height: 3.00cm
, Length: 27.50cm
Weight: 1.700kg
ISBN: 9780170439541
ISBN 10: 0170439542
Pages: 904
Publication Date: 03 February 2021
Audience:
College/higher education
,
Tertiary & Higher Education
Format: Paperback
Publisher's Status: Active
Availability: Temporarily unavailable
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Author Information
Selva Selvanathan is Professor in Econometrics and Applied Statistics in the Griffith Business School and Director of BIntBus Program at Griffith University. He is also a Visiting Professor at the Madras School of Economics, Anna University, Chennai, India. Selva has also taught previously at the University of Jaffna (Sri Lanka), Murdoch University (Australia) and The University of Western Australia (Australia) and University of Queensland (Australia). He has held positions such as the Deputy Dean (Staffing), Faculty of International Business, and Deputy Director of the Statistics and Research Design (STARDS) Unit at Griffith University. Selva was educated at the University of Jaffna, University of Bucharest (Romania), The University of Western Australia and Murdoch University (Australia). He is the recipient of several individual and group Excellence in Teaching Awards and has received numerous of competitive teaching and research grants. Selva has published six research monographs and has published widely in international refereed journals such as Journal of Econometrics, Review of Economics and Statistics, Journal of Business and Economic Statistics, Review of Economics Studies and Marketing Science, and several book chapters. Saroja is Professor in Econometrics in the Department of Accounting, Finance and Economics, Griffith University, a Visiting Professor at the Madras School of Economics, Anna University, Chennai, India, and Research Higher Degrees Convenor, Economics and Business Statistics, at Griffith University. She has also held positions such as Deputy Dean (Research) in the Faculty of Commerce and Administration, the Director of the Statistics and Research Design (STARDS) Unit and the Head of the Economics and Business Statistics Discipline at Griffith University. She has also taught previously at the University of Jaffna (Sri Lanka), Murdoch University (Australia) and The University of Western Australia. Saroja was educated at the University of Jaffna, Murdoch University and The University of Western Australia, and has published several research monographs and research papers in international refereed journals such as the Review of Economics and Statistics, Transportation Research and Economics Letters, and book chapters. Saroja was the recipient of a 2005 Excellence in Teaching Award for innovation across the institution for teaching statistics to postgraduate students. Gerald Keller is emeritus professor of business at Wilfrid Laurier University, where he taught statistics, management science and operations management from 1974 to 2011.
