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Full Product Details

Author:   Alan Bryman ,  Emma Bell
Publisher:   Oxford University Press
Imprint:   Oxford University Press
Edition:   2nd Revised edition
Dimensions:   Width: 19.00cm , Height: 3.40cm , Length: 24.60cm
Weight:   1.562kg
ISBN:  

9780199284986

ISBN 10:   0199284989
Pages:   824
Publication Date:   15 March 2007
Audience:   Professional and scholarly ,  Professional & Vocational
Replaced By:   9780199583409
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock  

Table of Contents

PART 1; 1. Business research strategies; 2. Research designs; 3. Planning a research project and formulating research questions; 4. Getting Started: reviewing the literature; 5. Ethics in business research; PART 2; 6. The nature of quantitative research; 7. Sampling; 8. Structured interviewing; 9. Self-completion questionnaires; 10. Asking questions; 11. Structured observation; 12. Content analysis; 13. Secondary analysis and official statistics; 14. Quantitative data analysis; 15. Using SPSS for Windows; PART 3; 16. The nature of qualitative research; 17. Ethnography and participant observation; 18. Interviewing in qualitative research; 19. Focus groups; 20. Language in qualitative research; 21. Documents as sources of data; 22. Qualitative data analysis; 23. Computer-assisted qualitative data analysis: Using NVivo; PART 4; 24. Breaking down the quantitative/qualitative divide; 25. Combining quantitative and qualitative research; 26. Internet research methods; 27. Writing up business research

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Author Information

Alan Bryman is Professor of Organizational and Social Research in the Management Centre, University of Leicester. Emma Bell is Senior Lecturer in Organization Studies in the School of Business and Management, Queen Mary, University of London.

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