Overview

We all desire to do work in a successful, profitable, and guided world and informed by our deepest values. However, it can be challenging for ambitious, action-oriented business leaders to balance maximizing profits while also nurturing their deeper purpose. The IGI principles bring expertise to business leadership. Central to accomplishing this is the concept of choosing IGI over ego - Inviting Good In instead of Edging Good Out. Making small changes in one's inner orientation will have a powerful and deep effect on their entrepreneurial success as well as personal fulfillment. This book shares essential elements of the IGI formula such as forgiveness, gratitude, morality, service, and trust. It explains how they can be expressed in your personal and professional life and why they are essential for success.

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