Overview

Regardless of what kind of business you operate, your goal is to exchange value with the group of people who are your customers - whoever they may be at a given time - to provide them with certain valuable products or services in exchange for money. The space where this takes place and the circumstances which allow it are called a market. Without a market, a business cannot exist. But markets change. Businesses must adapt and evolve and change in kind. But there's a right way to do it. In this book, you'll get an easy to understand and very simple six step system for shifting your busines' paradigm. It's a system that you can put in place and follow on a continuous basis - in perpetuity. This book does not offer fancy formulas or fine tuned prescriptions. It's simple. It's to the point. It's useful, and it's useful NOW.

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