Overview

Many companies worry that expanding into emerging markets is a risky--and even dangerous--move. Professors Viva Ona Bartkus and Emily S. Block see things differently. They argue that by entering markets in the world's frontline regions--areas stuck in cycles of violence and extreme poverty--businesses can actually create stability and expand opportunity for communities and corporations alike. From helping Colombian farmers transition to growing produce instead of coca to disrupting human trafficking rings by creating more construction jobs in the Philippines, Business on the Edge proves that businesses can make money while advancing corporate social responsibility, environmental conservation, and social justice. Partnering with groups including multinational companies, NGOs, and the United States military, Bartkus and Block outline their process for generating opportunities, detailing their successes and failures in launching over eighty growth-oriented business solutions in thirty countries. Bridging the gap between academic research and real-world experience, Business on the Edge shows how businesses can reduce risks, cut costs, and increase profits, all while creating economic opportunities that transform communities.

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Emily S. Block is the George M. Cormie Chair of Management in the University of Alberta School of Business. A former consultant for Accenture, Block now teaches negotiations and decision-making and runs the university's Business on the Frontlines program. Rachel Perry narrates audiobooks from her home studio in Los Angeles, California. She is a prolific narrator of romance, but also enjoys working in the mystery, self-development, religion, parenting, and young adult genres. With a background in fine arts, she has studied art and acting in Toronto, New York, Los Angeles, and Second City improv in Chicago. She has been a TV host, performed comedy, acted in TV shows and commercials, and worked in radio. Rachel Perry narrates audiobooks from her home studio in Los Angeles, California. She is a prolific narrator of romance, but also enjoys working in the mystery, self-development, religion, parenting, and young adult genres. With a background in fine arts, she has studied art and acting in Toronto, New York, Los Angeles, and Second City improv in Chicago. She has been a TV host, performed comedy, acted in TV shows and commercials, and worked in radio.

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