Overview

This text explores the business opportunities and challenges associated with the development and management of tourism in a rural environment. It examines the factors associated with the successful development of rural tourism and the significance of good practice. In addition to an overview of the business and financial factors, the book presents a range of international case studies of actual business operations in rural settings. The book covers strategic planning, marketing HRM and financial management.

Full Product Details

Author:   Don Getz (University of Calgary, Canada) ,  Stephen Page (London Metropolitan University)
Publisher:   Cengage Learning EMEA
Imprint:   Cengage Learning EMEA
Edition:   New edition
Dimensions:   Width: 18.80cm , Height: 1.50cm , Length: 24.10cm
Weight:   0.464kg
ISBN:  

9780415135115

ISBN 10:   0415135117
Pages:   180
Publication Date:   26 June 1997
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

1. The business of rural tourism: international perspectives. 2. Managing rural tourism businesses: financing, development and marketing issues. 3. Rural tourism in the United States: the Peak to Peak Scenic Byway and KOA. 4. Rural tourism in Canada: the Saskatchewan vacation farm operator as entrepreneur. 5. Rural tourism in Canada: issues, opportunities and entrepreneurship in aboriginal tourism in Alberta. 6. Rural tourism in Germany: farm and rural tourism operators. 7. Rural tourism in China: development issues in perspective. 8. Rural tourism in Australia: the Undara Experience. 9. Rural tourism in New Zealand: rafting at River Valley Ventures in the Rangitkei. 10. Conclusions and implications for rural business development.

Reviews

1. The business of rural tourism: international perspectives 2. Managing rural tourism businesses: financing, development and marketing issues 3. Rural tourism in the United States: the Peak to Peak Scenic Byway and KOA 4. Rural tourism in Canada: the Saskatchewan vacation farm operator as entrepreneur 5. Rural tourism in Canada: issues, opportunities and entrepreneurship in aboriginal tourism in Alberta 6. Rural tourism in Germany: farm and rural tourism operators 7. Rural tourism in China: development issues in perspective 8. Rural tourism in Australia: the Undara Experience 9. Rural tourism in New Zealand: rafting at River Valley Ventures in the Rangitkei 10. Conclusions and implications for rural business development

Author Information

University of Calgary Stephen J. Page recently held the Scottish Enterprise Forth Valley Chair in Tourism, in the Department of Marketing at the University of Stirling, Scotland. Prior to this, Stephen held a Chair at Massey University New Zealand, where he was Director of the Centre of Tourism Research. Stephen J. Page currently holds the post of Senior Professor in Tourism at the London Metropolitan Business School.

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