Business of Champagne, The: A Delicate Balance
Author:   Steve Charters (Reims University, France)
Publisher:   Routledge
ISBN:  

9781283964517


Pages:   241
Publication Date:   01 January 2013
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Business of Champagne, The: A Delicate Balance


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Overview

This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of place (identity and terroir and tourism), marketing the myth of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives.

Full Product Details

Author:   Steve Charters (Reims University, France)
Publisher:   Routledge
Imprint:   Routledge
ISBN:  

9781283964517


ISBN 10:   1283964511
Pages:   241
Publication Date:   01 January 2013
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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