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9781138616905

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""Onetti and Zucchella provide a powerful framework for designing an effective business model. The focus on life science companies makes it a must-read for all bio-entrepreneurs."" - Patricia P. McDougall, Indiana University, USA ""This book is of great help for entrepreneurs and scientists aspiring to create a sustainable business out of research. The use of real life business cases makes the book practical and interesting to read. I recommend it to everybody working in the area of life science startups."" - Elizabeth Robinson, Nicox Research Institute, Italy ""Onetti and Zucchella provide a simple but powerful management tool to visualize a company's business model. Their fresh approach to milestone completion allows the business executive to focus on which company resources are best utilized to create value during each stage of growth and development. Their insightful guidance shines a welcome light on the challenging task of executive decision-making."" - Lisa Conte, Napo Pharmaceuticals, USA ""Milestone Bridge offers a compelling and useful set of frameworks, tools, and example to help guide the life sciences entrepreneur through the complex array of choices they face. Every life science entrepreneur and investor should read this very practical and insightful book.""- Gary P. Pisano, Harvard Business School, USA

Onetti and Zucchella provide a powerful framework for designing an effective business model. The focus on life science companies makes it a must-read for all bio-entrepreneurs. - Patricia P. McDougall, Indiana University, USA This book is of great help for entrepreneurs and scientists aspiring to create a sustainable business out of research. The use of real life business cases makes the book practical and interesting to read. I recommend it to everybody working in the area of life science startups. - Elizabeth Robinson, Nicox Research Institute, Italy Onetti and Zucchella provide a simple but powerful management tool to visualize a company's business model. Their fresh approach to milestone completion allows the business executive to focus on which company resources are best utilized to create value during each stage of growth and development. Their insightful guidance shines a welcome light on the challenging task of executive decision-making. - Lisa Conte, Napo Pharmaceuticals, USA Milestone Bridge offers a compelling and useful set of frameworks, tools, and example to help guide the life sciences entrepreneur through the complex array of choices they face. Every life science entrepreneur and investor should read this very practical and insightful book. - Gary P. Pisano, Harvard Business School, USA

Onetti and Zucchella provide a powerful framework for designing an effective business model. The focus on life science companies makes it a must-read for all bio-entrepreneurs. - Patricia P. McDougall, Indiana University, USA This book is of great help for entrepreneurs and scientists aspiring to create a sustainable business out of research. The use of real life business cases makes the book practical and interesting to read. I recommend it to everybody working in the area of life science startups. - Elizabeth Robinson, Nicox Research Institute, Italy Onetti and Zucchella provide a simple but powerful management tool to visualize a company's business model. Their fresh approach to milestone completion allows the business executive to focus on which company resources are best utilized to create value during each stage of growth and development. Their insightful guidance shines a welcome light on the challenging task of executive decision-making. - Lisa Conte, Napo Pharmaceuticals, USA Milestone Bridge offers a compelling and useful set of frameworks, tools, and example to help guide the life sciences entrepreneur through the complex array of choices they face. Every life science entrepreneur and investor should read this very practical and insightful book. - Gary P. Pisano, Harvard Business School, USA

Author Information

Alberto Onetti divides his academic career between Italy at the University of Insubria in Varese and LUISS in Rome, and  San Francisco State University, USA. He is Chairman of the Californian Mind the Bridge Foundation. He is a seasoned serial entrepreneur and business consultant. Twitter: @aonetti Antonella Zucchella is Professor of Marketing and International Entrepreneurship at the University of Pavia. She has been Visiting Professor at the Universitè Robert Schuman - Strasbourg and Universitè Jean Moulin Lyon 3, France. Her research focuses on innovation and international business. Antonella is author of over 100 articles and several books.

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