Overview

The term business model refers to a company's plan for making a profit. It identifies the products or services the business plans to sell, its identified target market, and any anticipated expenses. ... They help new, developing companies attract investment, recruit talent, and motivate management and staff. The book provides a condensed introduction to the analysis and design of vales-based business models, their key components, and a practical approach to business model innovation. Innovating businesses you need to engage in different activities: in the beginning, you need to clarify your vision, understand the range of design options, generate ideas about each business model component, and combine these ideas in a unique and viable fashion

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