Overview

Business Model Innovation Strategy: Achieving Sustainable Growth Through Effective Advertising explores the immediate and subsequent effects of advertising on consumer choice, sales, and market share. To explain the broad scope of advertising, this publication uses simple terms and ideas in a general sense that encompasses a variety of theories and contexts in which advertising occurs. The book is an asset to students and professionals in various fields, especially those who want to learn more about the application of business analysis tools like SWOT, PESTEL, Strategic Roadmap (SRM), and the Balanced Scorecard (BSC) in real world business settings. This action-oriented book provides leaders with a rigorous and detailed guide to the design and implementation of innovative, and scalable business models for their companies. Faculty and students can use Business Model Innovation Strategy as a textbook in undergraduate, MBA, and EMBA degree courses as well as in executive courses of various designs and lengths. The content of the book has been tested in both degree and non-degree courses at some of the world's leading business schools and has helped students and firm leaders to develop ground-breaking business model innovations.

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