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9781009181693

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'A comprehensive guide that sheds light on business model initiatives for sustained competitive advantage. This book expertly takes the business model perspective to navigate the complexities of market dynamics, digital transformation, sustainable development, and organisational adaptation, making it a must-read for academics, practitioners, and policymakers. The use of real-world examples from contemporary businesses and practical frameworks brings the principles of business model innovation to life, providing actionable strategies for today's ever evolving digitally enabled business landscape.' René Bohnsack, Professor for Strategy and Innovation at Católica-Lisbon and Director of the Smart City Innovation Lab 'A concise account of research on the relationship between business models and organisational performance. I recommend it to any student, researcher, or business practitioner looking to gain a thorough understanding of the drivers, obstacles, and performance impacts of business model innovation.' Panos Desyllas, Professor of Strategy, University of Bath School of Management 'Fascinating and highly relevant. Chander's book is valuable inspiration, particularly for anyone concerned with how we can boost growth and productivity, on which so much of society depends. Conventional economics assume that markets (and by definition those people who operate within them) are rational, moving quickly to optimise returns. In reality, businesses often aren't rational. They're full of inertia born out of the tensions between the short and long term and the way rewards are assessed and distributed. Many business leaders have good strategic instinct but transmission to results is often compromised by failure to overcome the inertia that stands in the way of changing a business model. Chander's work addresses this reality head on with a rich analysis of how business model innovation is key to successful execution of strategy.' Sir Charlie Mayfield, Chairman of Be the Business, former Chairman of the John Lewis Partnership and member of the Industrial Strategy Council

'Fascinating and highly relevant. Chander's book is valuable inspiration, particularly for anyone concerned with how we can boost growth and productivity, on which so much of society depends. Conventional economics assume that markets (and by definition those people who operate within them) are rational, moving quickly to optimise returns. In reality, businesses often aren't rational. They're full of inertia born out of the tensions between the short and long term and the way rewards are assessed and distributed. Many business leaders have good strategic instinct but transmission to results is often compromised by failure to overcome the inertia that stands in the way of changing a business model. Chander's work addresses this reality head on with a rich analysis of how business model innovation is key to successful execution of strategy.' Sir Charlie Mayfield, Chairman of Be the Business, former Chairman of the John Lewis Partnership and member of the Industrial Strategy Council 'A comprehensive guide that sheds light on business model initiatives for sustained competitive advantage. This book expertly takes the business model perspective to navigate the complexities of market dynamics, digital transformation, sustainable development, and organisational adaptation, making it a must-read for academics, practitioners, and policymakers. The use of real-world examples from contemporary businesses and practical frameworks brings the principles of business model innovation to life, providing actionable strategies for today's ever evolving digitally enabled business landscape.' René Bohnsack, Professor for Strategy and Innovation at Católica-Lisbon and Director of the Smart City Innovation Lab 'A concise account of research on the relationship between business models and organisational performance. I recommend it to any student, researcher, or business practitioner looking to gain a thorough understanding of the drivers, obstacles, and performance impacts of business model innovation.' Panos Desyllas, Professor of Strategy, University of Bath School of Management

Author Information

Chander Velu is Professor of Innovation and Economics in the Institute for Manufacturing (IfM) at the Department of Engineering, University of Cambridge. He also heads the Business Model Innovation Research Group at the IfM. Professor Velu is a Fellow at Selwyn College, Cambridge, a Fellow of the Institute of Chartered Accountants in England and Wales and a Senior Fellow at The Conference Board. Prior to joining the IfM, he was a member of the faculty at Cambridge Judge Business School. He has also worked as a consultant with PricewaterhouseCoopers and Booz Allen & Hamilton in London.4.

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