Business Management for the Equine Industry
Author:   Sharon Eastwood (Dark Horse Consultancy, UK) ,  Anne-Lise Riis Jensen (Dark Horse Consultancy, UK) ,  Anna Jordon (Dark Horse Consultancy, UK)
Publisher:   John Wiley & Sons
ISBN:  

9786611322205


Pages:   168
Publication Date:   01 January 2006
Format:   Electronic book text
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Business Management for the Equine Industry


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Overview

This book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources. Part 2 (Management) goes on to deal with resource management, and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.

Full Product Details

Author:   Sharon Eastwood (Dark Horse Consultancy, UK) ,  Anne-Lise Riis Jensen (Dark Horse Consultancy, UK) ,  Anna Jordon (Dark Horse Consultancy, UK)
Publisher:   John Wiley & Sons
Imprint:   John Wiley & Sons
ISBN:  

9786611322205


ISBN 10:   6611322205
Pages:   168
Publication Date:   01 January 2006
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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