Overview

You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you've heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more. ● You'll find out how to: ● Understand the principles and practical elements of BI ● Determine what your business needs ● Compare different approaches to BI ● Build a solid BI architecture and roadmap ● Design, develop, and deploy your BI plan ● Relate BI to data warehousing, ERP, CRM, and e-commerce ● Analyze emerging trends and developing BI tools to see what else may be useful Whether you're the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.

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Multiple Voice Arts Award nominee Steve Marvel is one of only four narrators to be chosen a winner of the ACX Audiobook Narration Contest by Audible's Mike Charzuk. Steve received his classical theater training at Northwestern University and continues to work in theater, film, and television. The former voice of financial writer John Mauldin's Thoughts from the Frontline weekly newsletter, Steve's voice-over work also includes video games for the likes of Mattel, Sony, and Activision, and regular stints in eLearning. Steve applies his performance skills and mastery of accents to craft unique, distinctive characters for his fiction titles. Swain Scheps is a technology veteran whose writing has also appeared in Fodor's travel guide books, military history magazines, and another For Dummies book.

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