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OverviewThis book covers the main practical elements of doing business with the Japanese. It gives the reader sufficient background to understand and associate with the Japan of the 1980s as well as support him with the know-how for searching out and grasping the rich opportunities that lie ahead. Full Product DetailsAuthor: Paul Norbury , Geoffrey BownasPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.571kg ISBN: 9780367018399ISBN 10: 036701839 Pages: 224 Publication Date: 02 October 2019 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsForeword -- Editors’ Preface -- Understanding the Japanese -- 5 -- 10 -- Japanese Industries To 1985 -- 29 -- Working With Japan’s Free Market Structure -- 40 -- 57 -- The Value Of Market Research -- The Role And Application Of Advertising -- 82 -- 85 -- The Japanese And Their Changing Economic Environment* -- 98 -- Stocks, Securities And The Brokerage Market -- Strategy & Management -- Management Style -- Japanese Trading Companies In Transition -- Joint Ventures -- 163 -- Setting Up A Small Office -- Smiths Industries: A European Case-Study -- Etiquette And Behaviour -- 190 -- EpilogueReviewsAuthor InformationNorbury, Paul Tab Content 6Author Website:Countries AvailableAll regions |