Overview

A career as a freelance artist? Not possible, you say? The Three Jaguars beg to differ! In this cartoon and checklist-filled guide, Marketer, Business Manager, and Artist walk you through the challenges of starting and building a creative business. Topics include productizing your work; metrics and tracking; communication and networking strategies; Day Job wrangling; pricing; branding; and even how to market yourself without feeling (*shudder*) slimy! If you've been looking for a clear (and humorous!) guide to the philosophy and practicalities of being a professional artist... this is your book. Also, did I mention the cartoons?

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9781963189018

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Daughter of two Cuban political exiles, M.C.A. Hogarth was born a foreigner in the American melting pot and has had a fascination for the gaps in cultures and the bridges that span them ever since. She has been many things-web database architect, product manager, technical writer and massage therapist-but is currently a full-time parent, artist, writer and anthropologist to aliens, both human and otherwise.

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