Overview

This book provides practical and theoretical content for the business events sector, covering corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies, and SMERF gatherings. Thematic chapters focus on key topics such as destination marketing, education, sustainability, ethics, and technology for business events. This new third edition has been extensively revised and updated to reflect recent developments in business events, including: A new chapter focusing on business events in times of crisis, exploring the impacts of the Covid-19 pandemic on this sector New ‘It’s my job’ testimonials offering practical insights from young people currently employed in business events New ‘Discussion points’ at the end of each chapter, offering topics for in-class discussions and coursework New international case studies illustrating exemplary examples of business events from throughout the world, including emerging destinations such as China, South America, and the Middle East Written in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism, and hospitality management. It is also an indispensable resource for anyone entering employment in the business events sector for the first time.

Full Product Details

9781032834948

Table of Contents

Reviews

‘This new edition of Business Events reflects the author’s unique ability to blend academic rigour with practical relevance, making it an indispensable guide for all who work, teach, or study within the events industry. Case studies from every continent, together with experts’ perspectives, and thought-provoking discussion points at the end of each chapter, ensure that this volume remains an indispensable resource for students, professionals, and educators.’—Dr Dušan Borovcanin, Singidunum University, Serbia ‘Dr. Davidson’s publications have shaped both academic research and professional practice in business events, and his latest book offers a valuable resource for teaching, with new case studies and discussion points that enhance learning and enrich the classroom experience. The new chapter on ""Business events in times of crises"" provides an insightful update to the field, analysing the effects of the pandemic and broader geopolitical disruptions on the industry.’—Dr María Sánchez de Mora Vidal, Universidad Europea de Valencia, Spain ‘This new edition enhances and updates the already excellent Business Events, focusing on the major themes and issues affecting the industry today. Dr Davidson has the ability to present deeply informative and robustly researched content in an accessible and engaging style. As a result, this book is of value to both industry and academia, and promises to be a key text on Business Events programmes of study for years to come.’—Joan McLatchie, Edinburgh Napier University

""This new edition of Business Events reflects the author’s unique ability to blend academic rigour with practical relevance, making it an indispensable guide for all who work, teach, or study within the events industry. Case studies from every continent, together with experts’ perspectives, and thought–provoking discussion points at the end of each chapter, ensure that this volume remains an indispensable resource for students, professionals, and educators."" — Dr Dušan Borovcanin, Singidunum University, Serbia ""Dr. Davidson's publications have shaped both academic research and professional practice in business events, and his latest book offers a valuable resource for teaching, with new case-studies and discussion points that enhance learning and enrich the classroom experience. The new chapter on ‘Business Events in Times of Crises’ provides an insightful update to the field, analysing the effects of the pandemic and broader geopolitical disruptions on the industry.""— Dr María Sánchez de Mora Vidal, European University of Valencia, Spain ""This new edition enhances and updates the already excellent Business Events, focusing on the major themes and issues affecting the industry today. Dr Davidson has the ability to present deeply informative and robustly researched content in an accessible and engaging style. As a result, this book is of value to both industry and academia, and promises to be a key text on Business Events programmes of study for years to come."" — Joan McLatchie, Edinburgh Napier University

Author Information

Rob Davidson is the Managing Director of MICE Knowledge, a consultancy specialising in research, education, and training services for the business events industry. He is also a Visiting Professor at the Università della Svizzera italiana and a Visiting Fellow at the University of Greenwich in London, UK.

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