Overview

For introductory business courses. The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses - and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning about, and making this text the most current and relevant one available on the market.

Full Product Details

Author:   Ronald Ebert ,  Ricky Griffin ,  Ronald Ebert ,  Ricky Griffin
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   12th edition
Dimensions:   Width: 21.60cm , Height: 2.00cm , Length: 27.40cm
Weight:   1.366kg
ISBN:  

9781292268996

ISBN 10:   1292268999
Pages:   704
Publication Date:   28 June 2019
Audience:   Professional and scholarly ,  Professional and scholarly ,  Professional & Vocational ,  Professional & Vocational
Replaced By:   9781292426938
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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