Overview

The goal of this book is to provide a foundational understanding of the core aspects of business. It covers a wide range of topics including management, marketing, finance, operations, and ethics. The book is designed to introduce students to the fundamental principles and practices of business, preparing them for more advanced studies. Through case studies and real-world examples, the book demonstrates how businesses operate in today's global environment. It is ideal for introductory business courses at the undergraduate level.

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9781779562784

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Dr. John Ericson A. Policarpio is currently the Program Chairperson of Tourism and Hospitality Management (THM) Department of PATTS College of Aeronautics. He is an Associate Professor, Academic Researcher, Book Author, a PACUCOA Accreditor, and a Hotelier. He is a graduate of Bachelor of Science in Tourism Major in Airline Operations in the same institution where he topped his class as the batch Cum Laude and Academic Excellence Awardee. He obtained his Master's Degree in Business Administration – Top Executive Program at the Pamantasan ng Lungsod ng Maynila (PLM). He recently finished his Doctor of Business Administration (DBA) degree at Olivarez College. He is an Internationally-Certified Event Educator, Event Manager, and Event Planner by the Asia Pacific Institute for Events Management (APIEM) in Leeds, United Kingdom. He is also a Certified Tourism Professional (CTP) recipient by the Institute of Tourism and Hospitality Professionals in London, United Kingdom. He is also a Distinguished Program Specialist for the Certification in Hospitality and Tourism Technology Service Professionals. A Hotelier by profession, Dr. Policarpio held numerous positions in the Accommodation Sector, particularly in the Sales & Marketing Department. He started as a Reservations Associate all the way to become the Head of Sales & Marketing Department for Five years.Dr. Policarpio was a former Tourism Professor at Lyceum of the Philippines University-Manila (LPU-Manila), Canadian Tourism and Hospitality Institute (CTHI), St. Scholastica's College Manila (SSCM), and Pamantasan ng Lungsod ng Maynila (PLM). He is a former member of the Board of Trustees and the Chair of the Membership Committee of the Union of Filipino Tourism Educators (UFTE), Former National Adviser of the Union of Filipino Tourism Students (UFTS), appointed as South Manila Membership Ambassador of Philippine Association of Researchers for Tourism & Hospitality, Inc. (PARTH), and Senior Fellow of PATTS at the Asia Pacific Institute for Events Management (APIEM). Dr. Policarpio has judged tourism skills competitions and critiqued numerous research papers, business plan proposals, and tourism development plans from different universities and colleges in the Philippines. His research works focus on special topics in Events Management, Tourism Development, Special Topics in Tourism, and Tourism Marketing studies. Most of his works were presented and published in international conferences and research journals.

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