Overview

This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, researchers, and business managers operating in a global landscape. 

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9783319862057

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Dr. Rajagopal is Professor of Marketing at EGADE Business School, Mexico City and Adjunct Professor at Boston University, Boston, USA. He is the author of 50 books on marketing and rural development themes and over 400 research contributions in refereed journals.  Vladimir Zlatev is Associate Professor of  Practice at Administrative Sciences Department  of Boston University, Boston, USA. He is a member of the editorial board of the International Journal of Business Competition and Growth and is guest editor of the journal’s special issue “Applied Business Analytics—Opportunities and Challenges Ahead” (2015).

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