Overview

Unlike any other MIS text, Business Driven Technology, 9e,discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in the text first addresses the business needs and then addresses the technology that supports those needs. Business Driven Technology offers you the flexibility to customize courses according to your needs and the needs of your students by covering only essential concepts and topics in the five core units, while providing additional in-depth coverage in the business and technology plug-ins. Business Driven Technology contains 18 chapters (organized into five units), 10 business plug-ins, and 11 technology plug-ins offering you the ultimate flexibility in tailoring content to the exact needs of your MIS course. The unique construction of this text allows you to cover essential concepts and topics in the five core units while providing you with the ability to customize a course and explore certain topics in greater detail with the business and technology plug-ins.

Full Product Details

Author:   Paige Baltzan
Publisher:   McGraw-Hill Education
Imprint:   McGraw-Hill Education
Edition:   9th edition
ISBN:  

9781260727814

ISBN 10:   1260727815
Publication Date:   29 March 2021
Audience:   College/higher education ,  Tertiary & Higher Education
Replaced By:   1266609075
Format:   Hardback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Unit 1. Achieving Business Success Chapter 1: Business Driven Technology Chapter 2: Identifying Competitive Advantages Chapter 3: Strategic Initiatives for Implementing Competitive Advantages Chapter 4: Measuring the Success of Strategic Initiatives Chapter 5: Organizational Structures That Support Strategic Initiatives   Unit 2. Exploring Business Intelligence Chapter 6: Valuing and Storing Organizational Information—Databases Chapter 7: Accessing Organizational Information—Data Warehouses Chapter 8: Understanding Data’s Impact on Business   Unit 3. Streamlining Business Operations Chapter 9: Enabling the Organization—Decision Making Chapter 10: Extending the Organization—Supply Chain Management Chapter 11: Building a Customer-Centric Organization—Customer Relationship Management Chapter 12: Integrating the Organization from End to End—Enterprise Resource Planning   Unit 4. Building Innovation Chapter 13: Creating Innovative Organizations Chapter 14: E business Chapter 15: Creating Collaborative Partnerships   Unit 5. Transforming Organizations Chapter 16: Integrating Wireless Technology in Business Chapter 17: Developing Software to Streamline

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Author Information

Paige Baltzan teaches in the Department of Information Technology and Electronic Commerce at the Daniels College of Business at the University of Denver. She holds a B.S.B.A. specializing in Accounting/MIS from Bowling Green State University and an M.B.A. specializing in MIS from the University of Denver. Paige also teaches online at Strayer University. She is the coauthor of several books, including Business Driven Technology, Essentials of Business Driven Information Systems, I-Series, and a contributor to Management Information Systems for the Information Age. Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States, as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie.

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